Think Millions Podcast

How To Leverage Storytelling On Social Media With Caroline Langdon

• Alexa D’Agostino • Season 1 • Episode 59

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In 2023, products or services no longer sell. Instead, it is the stories behind them that draw people in and allow them to connect with a brand on a much deeper level that drives conversions, loyalty, and revenue.

In today’s episode, we sit down with Caroline Langdon, a social media agency founder, and owner, to talk about the power of storytelling in creating social media content. We use real-life examples from the business world and Alexa’s past clients to show you exactly what storytelling on social media looks like and how you can leverage it in your business - even if you are just getting started.

Key parts of the conversation:

  • [0:44] - Today’s Topic: Leverage Storytelling On Social Media With Caroline Langdon
  • [2:34] - What is the first thing Caroline does after meeting with a client
  • [5:42] - How Alexa used storytelling in one of her most successful campaigns
  • [8:09] - The power of storytelling in AirBnB’s marketing
  • [9:55] - Flipping an industry on its head with storytelling
  • [11:38] - How to tell a story if you don’t have prior clients
  • [12:51] - The one thing you need to keep in mind when creating content

Great quotes from the podcast:

  • “To retain attention, you need to have interesting and thought-provoking content.” - Caroline
  • “Stories connect us to emotions and shared experiences.” - Caroline
  • “People want to see themselves as the hero of the story.” - Caroline
  • “Tell the truth, but make it fascinating.” - Caroline
  • “It is really important to know the audience that you want to speak to and the purpose of your message.” - Caroline
  • “If you aren’t telling stories, you need to hire somebody if you don't have that ability.” - Alexa

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