Cash flow is one of the most important yet often overlooked parts of running a successful business. While many people only focus on how they make money, how they spend it and what they do with what is left are just as crucial to the financial health and longevity of the company.
In today’s episode, Alexa D’Agostino sits down with Debbie Shannon to discuss the intricacies of cash flow and how to use it to bring even more value to the company at a much lower cost.
Key parts of the conversation:
- [1:07] - Today’s Topic: How We Tripled Our Revenue in 90 Days by Improving Cash Flow
- [1:34] - Why Alexa hired Debbie as the COO
- [3:16] - Using goals and budget to optimize cash flow
- [7:35] - What is cash flow management and how does it work?
- [12:15] - Getting your pricing right
- [14:57] - Investing for even more impact
- [18:01] - Recap
Great quotes from the podcast:
- “Once you start making money and you start getting to 6-figures, why I think people fail is cash flow management.“ - Alexa
- “In the end, numbers don't lie. People do.” - Debbie
- “You need to have a comprehensive budget and stick to it.” - Alexa
- “Your pricing has to be reflective of the positioning of your offer.” - Debbie
- “One of the things that create sustainability is long-term contracts.” - Alexa
- “It's less expensive to keep a client than it is to drive a new client.” - Debbie
- “We love passive income wherever we can find it.” - Debbie
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