Whatever you do, chances are your offer isn’t unique. And if you want to attract top buyers and show them you are different from other businesses offering similar results, you need to speak to them on a more personal level that resonates with them more than your competition.
In today’s episode, Alexa D’Agostino sits down with Debbie Shannon to discuss boring brands and how to ensure you don’t become one of them. They talk about what a brand is and what it is not, and how to use your personality, storytelling, and other strategies to show your leads you are the person they have been looking for.
Key parts of the conversation:
- [0:32] - Today’s Topic: Your Brand is Boring
- [1:44] - Your brand is not your logo
- [3:48] - How Alexa uses her personality to attract clients
- [9:00] - Building a successful brand through storytelling
- [13:43] - Making your brand different from everybody else
- [18:04] - Recap
Great quotes from the podcast:
- “You have got to be everywhere with a consistent voice and look and feel.” - Debbie
- “Everything in life is marketing.” - Alexa
- “Your brand and what makes you different, and your advantage could be your story.” - Alexa
- “You need a unique personality, a unique voice, and a unique tone to create an emotional connection with the audience.” - Alexa
- “If you have a following, you have an audience.” - Alexa
- “Building a brand is like alchemy.” - Debbie
- “People want to do business with people they know, like, and trust.” - Alexa
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