Whatever you do, chances are your offer isn’t unique. And if you want to attract top buyers and show them you are different from other businesses offering similar results, you need to speak to them on a more personal level that resonates with them more than your competition.
In today’s episode, Alexa D’Agostino sits down with Debbie Shannon to discuss boring brands and how to ensure you don’t become one of them. They talk about what a brand is and what it is not, and how to use your personality, storytelling, and other strategies to show your leads you are the person they have been looking for.
Key parts of the conversation:
Great quotes from the podcast:
Resources:
Whatever you do, chances are your offer isn’t unique. And if you want to attract top buyers and show them you are different from other businesses offering similar results, you need to speak to them on a more personal level that resonates with them more than your competition.
In today’s episode, Alexa D’Agostino sits down with Debbie Shannon to discuss boring brands and how to ensure you don’t become one of them. They talk about what a brand is and what it is not, and how to use your personality, storytelling, and other strategies to show your leads you are the person they have been looking for.
Key parts of the conversation:
Great quotes from the podcast:
Resources: