Nobody likes making mistakes. But the truth is that people at the top have learned the skills that allowed them to get ahead of everybody else because they dared to experiment and fail along the way, knowing the wins they eventually get will pay off for all the wrong calls.
In today’s episode, Alexa D’Agostino sits down with Debbie Shannon to discuss the power of experimenting on social media to create a strong brand that will keep producing revenue. As always, they draw from real-life experience and proprietary solutions developed at Thynk Consulting, such as the 9-Box Content Strategy, which you can learn more about by DMing Alexa or Deb on social media.
Key parts of the conversation:
- [0:57] - Today’s Topic: The Power of Resilience
- [2:51] - Growing your brand on social media
- [5:14] - The importance of authenticity
- [9:30] - How to build your tribe
- [12:24] - Optimizing your resources for better results
- [14:54] - Experimenting with social media
- [16:36] - Being vulnerable online
- [20:29] - Why creating content feels energy-draining
- [22:06] - The 9-Box Content Strategy
Great quotes from the podcast:
- “You need mistakes to succeed.” - Alexa
- “If you don't make mistakes, how do you learn?” - Alexa
- “People want to do business with people that they like.” - Alexa
- “It is important to be authentic so that you attract people that you want.” - Debbie
- “When people comment on your post, you have to build a relationship. They are raising their hand and telling you they are interested.“ - Alexa
- “You don't need to hire expensive people to do fancy content. It is what you say that matters.“ - Alexa
- “The best thing you can do when a new platform comes in is try it out.“ - Alexa
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