We all know that building a successful business and brand is the key to success - but what do those words actually mean? While many people use the words “brand” and “business” synonymously, they are two very different (but equally important) aspects of generating revenue.
In today’s episode, Alexa D’Agostino sits down with Debbie Shannon to discuss the differences between building a brand and a business, why you need both, and what challenges you might encounter trying to scale each.
Key parts of the conversation:
- [0:33] - Today’s Topic: Building A Brand vs. Building A Business
- [1:11] - What is a brand?
- [2:36] - What Gary Vee gets wrong about content creation
- [4:40] - Prioritizing your resources
- [9:28] - The importance of cash flow
Great quotes from the podcast:
- “The business is not the brand. They are two different things.” - Alexa
- “A brand falls into an asset class.” - Debbie
- “Making content does not equal money.” - Alexa
- “0 to 6 figures, you are building a business; 6 to 7 figures, you are building a brand.” - Alexa
- “You should immediately start building the brand, but it shouldn't be your sole focus; your sole focus should be sales calls and converting those sales calls into clients.” - Alexa
- “A business can't survive without profit, and a brand cannot exist without a strong customer base that believes in the company; so that is why you need both.” - Alexa
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